Good products do struggle in new markets
Familiar product preference
Purchases tend to concentrate in familiar products.
Low sales leave limited clues
When purchases are low, buyer-based data alone reveals little about why a product underperforms.
Dominant brands take visibility
When placed alongside established brands, new products are less likely to be discovered.
Stop head-to-head competition with dominant brands. Build familiarity and trial through EntryLab (HK).
SOLUTION 01: CONSUMER FEEDBACK ENGINE
Feedback is actively encouraged
Targeted consumer incentives encourage product trial and feedback participation.
Challenge 01
Low trial for unfamiliar products?
Incentives can be offered to consumers who try more than one product in EntryLab (HK)'s network, helping increase discovery and feedback volume across SKUs.
Challenge 02
Slow time-to-first signal?
Incentives can be offered to the first group of consumers who buy a newly launched product, helping generate early trial and initial feedback faster.
Challenge 03
Consumers unmotivated to leave reviews?
Incentives can be offered to consumers who submit verified, structured feedback after purchase.
What feedback is provided
Product experience
How consumers rate and perceive your product (taste, texture, package)
Purchase behaviour
Repurchase intent and reasons for buying or not buying
Consumer profile
Who is buying—nationality, age band, and demographics
Verified feedback
Structured comments linked to actual purchases
SOLUTION 02: GO BEYOND VENDING-ONLY FEEDBACK
Optional roadshows increase product exposure
Increase product exposure, accelerate trial, and capture both purchase & non-purchase feedback.
Direct product trial
Allow consumers to try products in person, increasing exposure and initial purchase consideration.
Non-purchase insight
Capture why consumers choose not to buy after trying, including taste, pricing, or packaging concerns.
Faster early signals
Generate additional responses quickly during early-stage testing.
Optional deployment
Available as an optional service, subject to scheduling and venue availability.
SOLUTION 03
24/7 product availability
Your product remains available beyond standard retail hours, including periods when competing options may be more limited (Subjected to the location's opening hours & restocking).
SOLUTION 04
A lower-competition test environment
EntryLab (HK) is designed as a market-entry and testing channel for less familiar products, helping reduce direct head-to-head competition with dominant retail brands on our platform.